About a year ago, a new pet store opened up in our neighborhood, Pet Fashion. This was the third such store in NYC. I hadn’t previously known about the chain but couldn’t escape this store — it was located blocks from home and right across the street from the store we use for Abby and Zoey, Pet Stop, which we love for countless reasons.
Pet Fashion came in with a bang, hanging fancy banners, promising deals on puppies for sale, etc. It employed the typical strategy of putting incredibly cute dogs in the window to lure shoppers and then up-sell them other products as well. I “mystery shopped” the store on a few different occasions and was always horrified by the conversations I had with the employees. Horrified enough to write a previous blog post about it already in this blog. Again, really who breeds dogs in the middle of Manhattan? The new store was quickly picketed by fellow New Yorkers, neighbors and animal welfare activists, who knew from the other locations that Pet Fashion did in fact use puppy mills to obtain their dogs. This went on a few weekends during the store’s first few months in operation and must have had some impact because whenever I would walk the girls by the store, no one was in it. But trust there were always little puppies in the front window directly in the steamy, hot sun.
It has come to my attention that Pet Fashion on the Upper West Side has GONE OUT OF BUSINESS, and with that, another store location for puppy mills has dried up. While broad change is easier to make at the legislative and regulatory ends, smaller “wins” like this continue to give me hope and I hope they do for you as well.